The annual media conference at Makerere University was given a strong message to journalists – use AI to increase productivity, but never compromise ethics. The conference brought together media professionals, academics and students, where the importance of balancing technological advancements with the fundamentals of journalism was emphasized.
The annual media conference at Makerere University was given a strong message to journalists – use AI to increase productivity, but never compromise ethics. The conference brought together media professionals, academics and students, where the importance of balancing technological advancements with the fundamentals of journalism was emphasized.
A keynote speaker at the conference said, "As much as AI is, we must understand that we must never forget our ethics and skills. In the end, if we publish false information, we are liable."
While AI can be a vital tool for efficiency, the onus lies solely on journalists to ensure accuracy. He said, "The use of AI can help in disempowering and orientalizing an individual; but, we must always raise our game when it comes to disseminating accurate information." Sharing his personal experience, the speaker said, “Recently I used AI to write a speech; I just had to edit a few key elements. So how can I speak against a tool that Makes life convenient?"
Professor Bruce Mutsavairo gives his views on the challenges posed by AI, particularly the alarming pace at which misinformation is spreading on social media. He warned that we need to pay attention to this pace. Mutsavairo cited studies by scholars in Africa to show that AI has limitations, but a good journalist is adept at spotting fake news and sifting through true information – abilities that cannot be replaced by AI. He advised African governments to invest in research on AI to create policies that ensure ethical use.
“In Africa, we should not rely on AI, but the power of a skilled journalist who can provide accurate information can be there.” Professor Mutsavairo emphasized this. He suggested that African governments study AI in depth so that it can be used ethically. The importance of academic integrity was also raised in the conference. Journalism students were encouraged to maintain originality in their work, reminding us that Makerere University's academic integrity policy is firmly upheld."
Honorable Kabyanga Godfrey commended the commitment of the Ugandan Government to embrace emerging technological developments. He said, “The Government of Uganda is constantly conducting intensive studies on evolving technologies. We will work closely with the Uganda Communications Commission to develop a National Communications Act, which will incorporate all laws related to the ethics of journalism and communications practices in Uganda. This will be done in the form of media law."
The panel discussions and presentations by professors and key dignitaries at this year's Annual Media Convention were deemed impactful, leaving participants with much to consider about the future of journalism in the age of AI.